Great Grapes Club – Wine of the Month – Consumer Choices

wom 3It’s time for the consumer!  I’ve been proposing to make it personal.  Drink what you like.  Now it’s time for Great Grapes Wine Club members to get what you want.  Everyone else may wish to reconsider what’s been holding you back from joining our Great Grapes Wine Club.  Do you only drink red wine?  Are you tired of friends waiting for you to develop a “serious” palate and “grow out of” those silly sweet wines?  Forget that stuff!  Drink what you like.

Our thoughts on Wine Club, while we languish in our well kept secret “Wine Cellar”, had been leaning toward offering more choices once we grew enough in size to at least be ordering a case(s) of a particular wine.  That rationale was based on the economics of buying in bulk and getting the best value for our members.  Well, maybe we’ve been putting the cart before the horse.  What do you think?  We’ll continue striving for value, but it’s time we were more inclusive.  I propose we appeal to old and new members at 5 different memberships, all at the same price ($30 per month) and added value (free glass of wine each month).  When you sign up you will receive 1 bottle of a sparkling wine of our choice.  For your birthday month you will also receive a coupon for a birthday treat.  As the sign up sheet mentions, it’s also possible just one super-premium red might come as that month’s offering.

The first format is a dry white and a dry red (current format).

The second format would include 2 different dry reds.  If format 1 was just one super-premium red, format 2 would be the same for that particular month.

The third format would include 2 different dry whites.

The fourth format would include a dry white and a sweet white.

The fifth format would include 2 sweet wines – sometimes white and red, sometimes 2 white and sometimes 2 red.

We also have  some ideas on “Wine Club only” events and specials for the future.  Hopefully, we’ll have the necessary substantial growth and involvement needed to have a fun wine adventure for all!

Stop in to sign up, or email info@grapesandtastes.com or call 262-376-1200

Cheers,

Brian

Great Grapes Wine Club Manager